Olympic Holidays has launched a comprehensive Island Hopping campaign including TV for the first time.
The operator released its new campaign with TV, out of home, dedicated bespoke brochures and online advertising.
The ?Welcome to our Islands? TV and online advert runs alongside a full campaign including a brochure, online and social media activity. It highlights the operator's range of more than 20 new island hopping adventures from two and three-island hops plus two-centre stays in Crete and Cyprus.
Michael Vinales, managing director of the company, said: ?The Greek islands have it all ? sun, sea and secret coves, party beaches, great cuisine from meze to fine dining, excellent wines, walking and bike trails, wildlife, history, and, of course, wonderful hospitality.
?Our customers can choose their dates and destinations, pace and style of holiday, from carefree apartments to ultra-luxe adults-only resorts, and we will take care of the rest.?
The adventures include Kos, Rhodes & Symi, Santorini, Naxos & Mykonos, Crete, Paros & Santorini, and Skiathos, Skopelos & Alonnisos while island swapping options include Rhodes & Karpathos, Kos & Kalymnos and Corfu & Paxos.
The TV advertising runs across a range of channels throughout January and February.
Agents remain an integral part of the sales mix with guaranteed price parity across the board. The company has also increased agent incentives with ?50 Love2Shop vouchers for each island-hopping booking made from December 26, 2019 until February 4, 2020, and ?25 Love2Shop vouchers for all other holiday bookings (excluding flight only or accommodation only).
Vinales added: ?Our 2020 bookings reflect a new air of confidence, so we hope our island hopping packages create another layer of irresistible temptation for new-to-Olympic Holidays? customers as well as the many thousands of repeat customers who trust our holidays and service year after year.?
To view the ad, go to https://youtu.be/iLVeoqWZbhY
