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Oceania Cruises' new marketing tool hopes to make trade sales "easy and efficient"

Oceania Insider Connect offers agents two marketing solutions: white-label marketing pages showcasing the cruise line's itineraries, experiences, destinations and ships, and co-brandable websites with real-time pricing and availability to garner leads directly to agents.

Nikki F. Upshaw, senior VP of global sales, said the tool "will support our travel partners and our mutual success. Our travel advisor partners are busier than ever and Oceania Insider Connect is precisely the type of innovative technology that will make it easy and efficient to grow their business.

"With Oceania Insider Connect, our advisors will be able to share the Oceania Cruises experience, boost their engagement and build enduring guest relationships – all with less work and this free tool."

Along with the pre-designed content, the platform also harnesses the power of AI to suggest social media posts and client emails, plus a feature which creates dynamic QR codes linking back to agents' websites.

Jennifer Raezer, co-founder and chief marketing officer at Approach Guides, whose technology fuels that platform, said, "We are so pleased that Oceania Cruises has embraced our new trade marketing solution, adapting the underlying technology to their advisors’ requirements.

"Advisors can now quickly send a personal, on-brand message to their clients at the moment when they are learning about Oceania Cruises’ incredible itineraries. It’s a game-changing proposition, especially for advisors selling specific sailings and groups, and it’s really exciting."

The platform is now live, with a webinar taking place on July 30th at 3 pm to showcase its features and accessibility.

www.oceaniacruises.com