'Nothing Comes Close' to Celebrity Cruises' new brand identity

Highlighting the cruise lines unmatched offerings, the new positioning hopes to gather momentum ahead of the anticipated arrival of Celebrity Xcel in 2025.

The brand messaging is inspired by the playful creativity of a Celebrity holiday, inviting returning or future guests to join in the moment with a bold and confident ad approach.

Senior VP and chief marketing officer, Michael Scheiner, said the 'Nothing Comes Close' messaging "isn’t just a brand campaign... it embodies the spirit of what sets a Celebrity Cruises vacation apart."

"The creative direction captures and conveys the elevated emotions and transformative experiences that guests enjoy from the moment they step onboard Celebrity Cruises, where every detail is elevated beyond their expectations."