The operators television campaign for peaks took to our screens over the Christmas break, offering 15% off all tours and inviting viewers to find Newmarket at their local trusted travel agent.
Celebrating Newmarket Holidays' roster of aspirational wishlist destinations, from the Grand Canyon to the ruins of Pompeii, the advertisement hopes to capitalise on that New Year wanderlust and closes with a trade-centric call to action.
15% savings on the entire Newmarket portfolio launched alongside the campaign, with Richard Forde, head of trade sales, hoping the effort "drive(s) travellers to discover new experiences, try an escorted tour for the first time, and book with their local travel agent."
