Newmarket Holidays has launched a new content-led campaign to mark the unveiling of its 2023/24 programme.
The new ?Dream it. See it. Share it.? campaign will see Newmarket Holidays move away from COVID referencing to a more positive narrative in its marketing, reflecting the return of travel and encouraging results in the first half of the year.
The campaign, which will run between now and July 31, is supported by a 15% discount on 15 popular tours, including Scottish Highland Railways; America's Golden West; and Cape Town, the Garden Route & Big Five Safari. A 10% special offer has been applied across the majority of the rest of the company's touring portfolio for 2022-24.
Richard Forde, head of trade sales said ?We feel the time is right to move away from focusing on the pandemic and instead look towards the future. The majority of customers have either booked their first post pandemic holiday or been on it already, so it's more about inspiring the customers to get back into planning and booking ahead, turning wish-list plans into holidays.?
