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New TUI trade hub hopes to simplify third-party agent bookings

TUITradeHub embeds e-learning about the TUI and Marella Cruises product

The TUI section covers the brand's trade relations team, with dedicated modules for its long-haul, weddings, and assisted travel product, plus downloadable assets for social media promotion.

Marella Cruises' section covers the in-house trade team plus its fleet of ships, onboard experiences, cabin categories, destinations and downloadable assets.

Andrew Isherwood, TUI's head of trade relations, said the platform's "aim is to make selling TUI as easy as possible... it is a one stop shop for all things TUI to ensure our agent partners have the information they need at their fingertips and can book their customers the perfect TUI holiday."

In October, TUI put its summer 2026 programme on sale, and MD Neil Swanson spoke about how the operator hopes to "be in a better position" with third-party agents.

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