British Colonial Nassau is eyeing UK growth with the appointment of SILVA LINING as its dedicated trade sales team.
To target the UK and Irish markets in the lead-up to its December 2023 opening, British Colonial Nassau hopes to raise its profile and educate agents on its product offering with the appointment of SILVA LINING as its trade sales team.
The resort blends Bahamian and colonial history, paying tribute to its building's over-100-year history.
Suzy Trott, Director, SILVA LINING, celebrated the team's appointment: "The British Colonial Nassau product is stunning and I’m excited to be bringing it online for UK and Irish agents. In the run up to the official opening, we want to support the UK market by boosting the brand’s presence and ensuring key sellers understand its proposition.
"We have lots of trade focused initiatives planned to clearly define the property and we will certainly introduce agent educational tools such as training sessions and booking incentives to drive an understanding of the product for sales conversion."
