The Moroccan National Tourism Office (MNTO) hosted an exclusive tourism event in London for key travel industry partners and professionals.
The country also celebrates the restart of international tourism and the removal of pre-travel testing requirements for fully vaccinated people
As of May 17 2022, international travellers can enter Morocco by either presenting a vaccine certificate or a 72 hours negative PCR test if they are not vaccinated. Children under the age of 12 are exempted.
During the event, MNTO provided an update on recent news from Morocco, and showcased the tourism board?s latest campaign, Kingdom of light, that launched in April across 20 key markets globally, including the UK.
The new campaign assets include three main components: a new visual identity; a new brand film and eight different creative executions for OOH.
Adel El Fakir, CEO at MNTO, said: ?We are delighted to reconnect with travel industry partners in the UK as Morocco prepares for a rapid revival in 2022. The tourism industry is critical to our economy, which before the pandemic, represented 7% of GDP?.
Representatives from Morocco were present at the event from the following: The Morocco National Tourism Office, National Tourism Confederation, National Travel Agents Federation and several Regional Tourism Councils.
