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Magic won't wait in Not in the Guidebooks' Lapland launch

The campaign encourages agents to sell their clients their dream Lapland adventure ahead of time

With the underlining mantra of ‘unforgettable moments won’t wait – so why wait to book?’ the campaign encourages families to prioritise budgets and planning when it comes to a dream holiday in Santa’s hometown.

Running until April 30th, 2025, customers can secure their trip to Lapland from £99 deposit per person for travel between December 2026 and March 2027.

Debbie Sowden, sales director at Not in the Guidebooks, said, “With Lapland trips becoming increasingly popular over the last few years, we have been securing more and more premium capacity to make sure our agent partners have additional availability to offer their customers, as these trips often sell out quickly and early."

Availability for December 2026 dates at the Northern Light Village locations in Pyha, Levi and Saariselkä are now available to book. These glass-roof accommodations are available for two, three or four-breaks offer prime positions to watch the aurora borealis while enjoy authentic Finnish experiences suitable for all the family.

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