The Lux Collective has revealed a series of new developments for its luxury flagship brand, in Sharjah, the Gulf of Oman, Phu Quoc, and the Pyrenees.
LUX* has unveiled four global projects set to take to the luxury stage in the coming years.
The Middle East is set to welcome LUX* Al Jabal in early 2024, a 45-key hillside retreat atop the beaches of Khorfakkan and Luluya, overseeing the Gulf of Oman. Guests will be afforded private beach access, a choice of dining options, the LUX* ME Spa, children's activities, and experiences to connect with the local community. One-bedroom accommodation will cater for solo guests and couples, with three-bedroom suites for larger groups and an indulgent Royal Suite with a private pool and butler service.
The duo of Middle Eastern openings is completed with LUX* Al Bridi, situated in the Sharjah safari project in Al Dhaid. The project is home to over 50,000 animals, including the native mountain gazelles. LUX* Al Bridi will offer 35 luxurious tented safari-style private retreats, along with the LUX* ME Spa and a discovery centre for conservation-focused initiatives.
“LUX* is designed on the promise of a different kind of luxury, one that helps our guests celebrate life throughout their stay. We redefine the modern style of luxury and are excited to expand our global footprints into new awe-inspiring destinations set in secluded nature," said Mr Paul Jones, CEO of The Lux Collective.
Southeast Asia will welcome the LUXNAM* Phu Quoc, an overwater 126-villa-only resort opening in late 2024. 109 overwater villas (most with private pools), 13 beach pool villas, two penthouses and two beachfront pool mansions will be on offer.
The Lux Collective will also turn its head to Europe in 2024 with the LUX* Marseillan, set between the Pyrenees and Provence. Inspired by the architecture of the South of France's storied farmhouses, LUX* Marseillan will combine sea, sun, spa, and wine, embodying the French art de vivre.
