Leger Holidays, the escorted touring company, has announced that it will soon acquire the assets of former competitor, Shearings, whose parent company, Specialist Leisure Group went into administration on May 22nd
The deal will see Leger Holidays acquire the Shearings brand, its website and customer databases, and relaunch it as a standalone brand in its escorted tours portfolio. Shearings has been trading for over a century.
Leger Holidays' chief executive Ian Henry said, "We have gone into this deal knowing that the two brands already have many synergies - similar products, customer demographics, experience values, impressive repeat business and customer loyalty.
"We are particularly keen to develop Shearings' popular UK tours portfolio and increase our UK tours market share. We are predicting an increase in staycations post-Covid-19 and will be launching, as many as thirty new UK tours for 2021 and beyond. This acquisition will not just save the Shearings brand, but reinforce Leger Holidays' position as the UK's largest coach holiday operator."
