Latin Routes adds Belize to portfolio

Partnering with the Belize Tourist Board, agents can now access a How To Sell guide for the destination, plus marketing assets and the promise of an upcoming incentive.

Senior product manager Cat Davies said the operator is "delighted to introduce Belize... a country filled with incredibly diverse experiences, from Mayan archaeological sites, incredible wildlife spotting, inspiring community visits... our new range of itineraries showcase all these wonderful experiences and more."

In celebration of the launch, Latin Routes has partnered with the destination's board, offering window posters, social media graphics, and a guide showcasing how agents can hone in their selling on the unique destination.

Head of marketing Felipe Francisco added: "To further promote the destination amongst our valued trade partners we've created bespoke marketing material to help them sell this incredible country, all available on our Trade Marketing Hub."

Belize's Minister of Tourism and Diaspora Relations, Hon. Anthony Mahler, said the launch "will give travellers the opportunity to immerse themselves in our rich cultural heritage and explore the country's natural wonders, whilst also supporting conservation projects and local communities."