This year's edition of the famed show, taking place in London this week, will host a record number of meetings between over 180 exhibitors and guests
London's County Hall is playing host to Brand USA Travel Week UK & Europe, which combines the Brand USA Media Forum and CEO Summit.
First taking place in 2019, the show is set for over 25% year-on-year exhibitor number growth (over 179, at least).
Fred Dixon, Brand USA's president and CEO, noted that the UK and European markets "are critical to driving travel to the US," adding that this week's show "provides a unique opportunity for U.S. destinations and attractions to share their story with tour operators and travel agents who will help book those trips."
Brand USA has confirmed that 2025's Travel Week will, once again, take place in London, before an as-yet-unannounced host on the continent takes the reins for 2026.
