The Latin American Travel Association (LATA) has announced the 2020 relaunch of its flagship event, LATA Expo (previously Experience Latin America), to be held in a virtual capacity between October 12-16 2020.
LATA has postponed the 2020 event from its original dates on June 8-10 2020. The revised edition will now take place in a virtual format over an extended five-day period but with a shorter daily timetable to accommodate the time difference between the UK and Latin America.
The 2020 virtual edition will follow a very similar programme to the previously planned event which will focus on pre-scheduled one-to-one meetings between exhibitors and suppliers, as well as key note seminars and insight into important travel and consumer trends impacting the region. Each day of LATA Expo will feature a unique content session covering specific themes including ?travel in the context of Covid-19 and predictions for the future?.
LATA has confirmed the dates for the 2021 edition which will take place from 14-16 June at London?s Battersea Evolution. As was originally planned for 2020, this live edition will expand into Europe the following week with dedicated one-day events in Paris and Amsterdam to meet the ever-growing demand for Latin American travel and to further facilitate growth. These events will be held on the following June 21-23 2021.
Chairman of LATA, Colin Stewart, said: ?Given the current pandemic, it is essential to keep the dialogue open and support our members as best as possible. To be able to facilitate this in 2020, we have decided to host a virtual event that will still deliver a similar package of benefits to our exhibitors through the one to one meeting agenda, seminars and key note speeches. In 2020, we invite all our exhibitors, suppliers and buyers to join us in embracing new technology before joining together once again for the 2021 edition at Battersea Evolution.?
For more information, visit https://lataexpo.travel/.
