The campaign kicked off at Kings Cross with a takeover of the ticket hall, and TV, billboard, social and online content planned throughout October and November before the campaign returns in early 2024.
Across the UK and Ireland, the 'Now Playing' campaign will be difficult to miss with bus, billboard and roadside adverts and social media, native, display, and online content.
Kathy Smits, senior VP of Global Tourism Development, and Francine Sheridan, regional VP, Europe and ME, kicked off the campaign at King's Cross yesterday.
Francine explained: "This is LA Tourism’s biggest ever consumer advertising investment in the UK and Ireland, showing our continued support for these key markets.
"We are excited to bring our consumer advertising to Ireland and the Manchester area for the first time to target travellers in these important regions, complementing our long-standing trade and PR efforts."
The campaign has played a hand in an anticipated 25% increase in 2022's visitor numbers, with 2019 levels expected to be surpassed in 2024.
