Kuoni launched a new-look brochure Discover India comprising new online itineraries and a wider range of travel options as the more and more travellers choosing to visit the South Asian country.
The launch is geared towards inspiring customers who are visiting for the first time and those who have ?done? the golden triangle and are looking to some of the lesser known, such as national parks and natural wonders.
Also, 19 Kuoni staff have recently returned from India as part of a mega educational programme showcasing four different itineraries each with a theme.
Ayurveda healing and health in Kerala, the foothills of the Himalaya, safari camps and lodges, the lesser-visited South and classic Rajasthan are some of the themes highlighted in Kuoni's new collection.
Television presenter Anita Rani stars in the brochure, bringing her insight and advice on the best street food. Anita will continue to be an ambassador for Kuoni.
Claire Ross, head of specialist product, Kuoni, said: ?The aim is also to look beyond the well-trodden tourist trails, to address the topic of 'overtourism'. For example, as well as offering an extensive collection of characterful boutique hotels in Kerala, CGH Earth Experience Hotels has been leading the way with responsible business practice in its premium hotels for many years ? at one of their properties, Spice Village in Thekkady, they produce solar energy, their own drinking water, grow most of their own food and they completely avoid single-use plastic.?
Claire added: ?We see a clear opportunity to grow sales to India and this is a significant move. We started bringing it closer to our marketing activity this year, by incorporating it into our latest campaign, the Cut, creating window point of sale and events with Anita Rani. This has helped grow awareness and sales, but the new launch is a completely new approach to how we position India - we're telling the stories of the destinations combined with suggested itineraries and experiences which can all be tailor-made for the customer.
We've got a team of people here that know India inside out, who can recommend stunning itineraries blending the very best ways to see India with some of the classic highlights, but also some surprising travel ideas too.?
The latest collection of Kuoni's Discover India brochure can be accessed at www.kuoni.co.uk/brochures
