It has been a bumper peaks for Just Go! Holidays so far, with trade bookings up 28% year-on-year.
UK staycation bookings are up 23% year-on-year, with even more notable growth (42%) on continental breaks.
Five-day coach breaks are, so far, leading the way in terms of duration, enjoying a 35% rise in booking against the same two-week period in 2023.
Claire Dutton, the operator's trade sales manager, explained that, over the last 12 months, the operator has "significantly grown awareness... through the trade" and conveyed that "it is so encouraging that it is paying off."
The wider JG Travel Group's 'Golden Ticket' incentive offers up agent places aboard one of Just Go!'s Northern Lights flights with random bookings during this peaks period.
