The acquisition of the Le Richemond property makes way for the company to continue its growth trajectory and international expansion across Europe.
The move signifies the Groups appetite for investment in key cities as it builds its brand profile for gateway destinations across the world, offering luxury as it diversifies its portfolio to meet the growing demand for short city breaks.
The flagship property – founded in 1875 – features 109 rooms which boasts stunning views of the surrounding Lake Geneva and peaks of Mont Blanc. Under Jumeriah Group, the property will go through extensive renovations to elevate guest’s experiences without losing the charm of the historic art-deco building. The Group will introduce its signature wellness and fitness concepts as well as bringing its culinary expertise to the banks of Lake Geneva.
Katerina Giannouka, chief executive officer, Jumeirah Group, commented, “This is an important acquisition for Jumeirah as it marks our entry into Switzerland, presenting guests with a prestigious address to stay in the heart of Geneva’s most desirable destination, as well as serving as a gateway to world-renowned ski resorts. We are confident that the re-launch of this property as a new ultra-luxury hotel in Geneva following the competition of the planned renovation works (currently expected in 2025), will support the city’s tourism economy, attracting both domestic and international visitors for business and leisure.
“As the gateway to the mountains of Europe, Geneva is strategically significant for us as we look to diversify our portfolio in major cities with both summer and winter resort destinations.”
