The pioneer of small group, escorted tours has refreshed its brand, with a new story-led mini brochure telling the stories of tours, grouped by theme rather than destinations.
Jules Verne has refreshed its brand, encouraging customers and trade partners to tell their next story with the operator.
The first step in the new brand is a story-led mini brochure, sharing a selection of tours grouped by theme instead of destination, allowing customers and agents to browse the tour operator's offerings based on the kind of story they're looking to be a part of.
Prini Patel, head of Marketing at Jules Verne is behind this new direction. She explained: “Customers may want to experience one of our in-depth Grand Tours, dip into the Highlights of a region or go off the beaten track and uncover our Secret Gems tours. This new format enables them to choose the adventure, then the destination.
“This provides a fun new angle for agents to use when selling Jules Verne tours and makes it easy for them to start each customer’s story.”
The new brochure begins a new chapter for Jules Verne, as the operator celebrates its 45th birthday this year. A new advertising campaign will follow.
Abbey Renshaw, business development and communications manager at Jules Verne says: "We really want to enable travel agents to create each customer’s next story with us. We are all story tellers at heart whether that be telling clients about our latest trip or sharing tales of the people we have met and the places we have been at a dinner party with friends.
"This brochure is full of inspiration and ignites the inner explorer in all of us. It gives agents a refreshing opportunity to lead discussions by the type of experience customers want, not just the destination. This will help open opportunities to sell tours which the customer may not have previously considered."
