AdobeStock 297810542 Editorial Use Only 2

Jet2holidays boosts partnership with independent travel agents

Jet2holidays has launched an exclusive promotion for independent travel agents, which allows customers who book trips via an independent travel agent to enjoy a £110 off per person on all package holidays (bookings to be made until March 1, 2021, with travel dates extending from January 6 to November 6, 2022).

The promotion applies to all Jet2holidays, Jet2CityBreaks, Jet2Villas, Indulgent Escapes and Vibe by Jet2holidays bookings. With more than a million free child places holidays available, holidaymakers can enjoy great value when they book via an independent travel agent.

Jet2holidays’ Partnership 2 Success strategy has seen the company run a number of successful campaigns in partnership with agents over the years. This year the company has launched ‘Jet2holidays Celebrity Come Book With Me’ campaign, which is designed to help independent travel agents boost their social media presence with a push from some celebrities. 

Jet2holidays has teamed up with four celebrities who are posting video messages on the Jet2holidays Instagram and Facebook pages, talking about the benefits of booking with the package holiday specialist. Agents who like the post and comment with their ABTA number, can win a personalised video message recorded by the celebrity, which they can then post on their own social media profile to increase engagement with customers. The winning agency will also get to take part in a virtual meet and greet with the celebrity.

The campaign will run until April, and this week’s campaign is already live with Brian McFadden appearing as the celebrity. The first lucky winner was HD Travel in Northwich, who won a recorded message by Chico. 

In addition, independent travel agents can also continue to benefit from the company’s continued partnership approach, with a number of virtual support initiatives such as Virtual Agency Visits and Key Account Meetings – sessions with Jet2holidays’ trade team to stay abreast of the latest data, developments and trends; and Virtual Knowledge- a bespoke training programme for agents to help them sell holidays and grow their business, understand the current landscape and how to sell holidays with so many great deals on offer, as well as a Virtual Holiday Show- a virtual destination showcase so that agents can entice customers and encourage them to book.

In addition, the company has launched several initiatives to put independent travel agents right in the minds of customers, such as ‘Visit your local independent travel agent’ in Jet2holidays national advertising campaigns, as well as ‘Travel Agent Finder’ on the company’s direct website, which helps customers locate and contact their nearest independent travel agent high street retail store https://www.jet2holidays.com/travel-agent-finder

 Alan Cross, head of trade sales at Jet2holidays, said: “These may be unusual times, but that means that the Jet2holidays Trade Team will work even harder to support agents through our partnership approach. In the spirit of that partnership we have spent a lot of time listening to what agents want, and as well as fantastic offers for customers, we know they want to drive awareness and engagement including via social media. That’s why we are giving agents the chance to add a bit of showbiz to their social media profiles, and we know that Jet2holidays Celebrity Come Book With Me is already a big hit with independent travel agents.” 

 “As ever, we are speaking to agents every day as part of our Virtual Partnership 2 Success programme and the engagement we are seeing is fantastic. Our honest and transparent relationships with independent travel agents are more important than ever, and they are enabling us to really build on the work we have done to look after them during the pandemic. As well as helping to raise the profile of independent travel agents on a national level, speaking to agents day in day out helps us work on a micro-level with them, meaning we can provide tailored support for each agent no matter their requirement is. That approach is what differentiates Jet2holidays when it comes to working with the trade, and we are already seeing great successes early on in the new year.”

For more information, independent travel agents can visit https://trade.jet2holidays.com/tslogin?ReturnUrl=%2f

Image credit: Adobe Stock


More News...

UCHL launches e-brochure …

UCHL launches e-brochure alongside Sandals Resorts’ sale

The new brochure features 18 luxury properties featured in the 45% off sale.

Caribbean Tourism Organis…

Caribbean Tourism Organisation to host virtual agent events

The virtual events will launch next month with a Luxury Romance virtual roadshow.

Jet2.com and Jet2holidays…

Jet2.com and Jet2holidays expand summer 2022 programme

Three UK bases have added destinations and flights to the summer 2022 programme, just a week after its launch.

Celestyal Cruises to dela…

Celestyal Cruises to delay start of spring 2021 season

Originally planning to sail in March, the season's voyages will now kickstart on April 24, 2021. 

Shearings transfers to Se…

Shearings transfers to Secure Trust Account model

This will protect customers across the escorted coach tours' product range with 100% financial protection. 

TME & LOTUS to host G…

TME & LOTUS to host Greek Alternative Tourism & Gastronomy Workshop

The online workshop will bring the travel trade together with tourism suppliers for one-to-one sessions.

Classic Collection Holida…

Classic Collection Holidays unveils new 'Your World' brochure

The operator will also run an online agent training session to promote the new brochure.

Just You and Travelsphere…

Just You and Travelsphere launch the 'Year of Rediscovery' sale

The sale, across G Touring's brands Travelsphere and Just You, begin the New Year with a bang.

Visit Portugal launches n…

Visit Portugal launches new sustainability challenge

‘Hello Britain. It’s me, tomorrow’ - Visit Portugal launches new sustainability challenge to travellers with #CantSkipTomorrow video.

Ikos Resorts partners wit…

Ikos Resorts partners with football escapes to offer kids coaching

Ikos Resorts is partnering with Football Escapes to offer two coaching programmes for youngsters led by former Premier League players at the new Ikos Andalusia in Spain, opening its doors...

Seychelles kickstarts nat…

Seychelles kickstarts nationwide COVID-19 immunisation campaign

Seychelles is the first African country to start a national vaccination campaign.

Rosewood Rome to open in …

Rosewood Rome to open in 2023

The hotel opening will make this the luxury brand's fourth Italian property, and its 11th on the continent. 

Prev Next

twn Are you sure that you want to switch to desktop version?