Cheryl Elliot-Edwards has joined as trade partnership executive for the South, joining Vicky McGlynn (covering the North) and reporting to Gary Bates, national trade partnership manager.
Joining off the back of a five-year stint with Emirates and over 25 years' experience across travel, Cheryl will represent ITC and its brands (Inspiring Travel, Regent Holidays, Rainbow Tours, and Spectacle) across the South.
Gary Bates said he was "delighted" to have Cheryl join the team, emphasising her "wealth of experience" and reminding agents that "trade partnerships are paramount to our business."
Cheryl herself added that she's "eagerly anticipating the chance to further cultivate existing relationships with agents and to forge new ones."
