It is a year of celebration for ITC as the group commemorates its 50th anniversary, complete with new developments and special events for the trade.
Since taking its first customers to Barbados 50 years ago, the luxury operator has evolved into a household brand encompassing Inspiring Travel, Rainbow, Regent and luxury sports tour operator Spectate.
To mark its golden year, ITC is launching an Around the World compilation of ‘50 Experiences for 50 years’ which will showcase some of the destinations and experiences available through the four ITC brands. The bucket-list inspired experiences each include a dedicated marketing Toolkit folder for agent use.
In addition, ITC is also inviting hand-selected partners, advocates and new agent partners to experience its products, including whisking away 50 agents this year across various FAM trips globally.
ITC’s CEO Phil Aird-Mash “couldn’t be prouder” to be a part of ITC and looks forward to 50 more years of trading: “While our story began back in 1974 with our first holidays to the Caribbean, today our group is home to four exceptional brands […] Our portfolio covers an array of diverse destinations across the world, and I look forward to an exciting future of delivering the most exceptional personalised travel experiences.”
