Touring Uncovered takes a deep dive into myths and beliefs around all things touring, spotlighting it as the perfect choice for families and solo travellers.
Incredible Journeys' new six-week campaign is accompanied by a 48-page 'Touring Uncovered' guide for agents, supported by e-shots, social content, posters and printed direct mail to 250 of the brand's top touring trade partners.
Agents can anticipate the familiar myths of touring holidays, such as its umbrella association with coach holidays or group trips, that can deter guests from choosing touring.
Mark Henderson, head of product - West, explained: "At Incredible Journeys we believe touring can be for anyone, and outdated misconceptions should not hold people back from exploring the beauty that the world has to offer, or hold agents back from offering these experiences to their customers.
"Agents can be assured that the experienced and knowledgeable Incredible Journeys team will build the perfect tour, curated to the needs of their clients and with the utmost attention to detail."
Agents can still be in with a chance to win a place on a G Adventures and Incredible Journeys fam to Vietnam this September, in partnership with Vietnam Airlines, when making bookings by August 15th, 2023. Trade partners making a package booking with Incredible Journeys and G Adventures earn double entries into the incentive prize draw.
