The trade-only operator has launched continental options for the first time in its history.
If Only has unveiled its inaugural European programme, focusing on six key Mediterranean destinations: Spain, Portugal, Italy, Greece, Cyprus and Turkey.
The programme collates five-star properties from brands including Ikos, Sani, St Regis, Jumeirah, Ritz Carlton, Domes and more.
Packages depart from 24 UK airports, with packages including private transfers, pre-booked seats, luggage, and speedy boarding as standard.
In support of the launch, the 96-page 'European Collection' brochure will arrive with trade partners from May 11th, and is available via Tradegate. Its largest-ever product launch will include social media, email marketing, blogs, videos, collateral and more.
General manager Gordon McCreadie revealed Europe has been the most-requested region among the trade, explaining: " am thrilled that we have added Europe to our existing product range, and we are excited to take the company on this new venture. Although only a short flight away, Europe is brimming with fantastic scenery, cuisine, and history, and not to mention some of the finest 5 Star luxury hotels in the world and fits seamlessly with our portfolio of luxury long haul destinations.
"We are established in the long-haul market thanks to the support we get from agents, in particular Indian Ocean, Caribbean and Arabia that our feedback from retailers was that they missed a trade only operator like us with our dedicated luxury specialists in the European market.
"Our hotel partners in Europe are excited to be working with If Only and our excellent network of travel agent partners. Our newly formed reservations team are eager to share their over 80 years’ worth of combined knowledge of this much-loved holiday region with our agents and their customers."
Agents can earn enhanced rewards on its My Loyalty Card scheme, where agents will have the chance to earn up to £600 per booking. All European bookings in May will be entered into a prize draw to win a three-night stay at the Ritz Carlton, Abama, with flights, along with a choice of fam trip places throughout 2023 and 2024.
