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Hyatt makes an Impression with new luxury brand

Impression by Secrets Isla Mujeres kicks off the new luxury offering, debuting the 10th brand of the Inclusive Collection.

Hyatt Hotels Corporation has announced the launch of its new Inclusive Collection Brand: Impression by Secrets. The new brand has been launched alongside the opening of Impression by Secrets Isla Mujeres. 

Gonzalo del Peón, group president, Global Commercial, at Inclusive Collection, Hyatt, celebrated the new brand: "The launch of the new Impression by Secrets brand solidifies our leadership as the world’s largest provider of luxury all-inclusive experiences and exemplifies the remarkable depth of our portfolio, which boasts over 120 resorts globally."

“With unwavering dedication, we affirm our commitment to meeting the ever-changing needs of valued guests, members, and owners, ensuring a radiant future for the Impression by Secrets brand."

The new brand intends to set a benchmark for personalised luxury, with guests to the new Mexican resort welcomed with a private yacht transfer to the resort's private pier, guided to their rooms for a seamless arrival. En route, every need is catered for, with a full bar and butler service available during the 25-minute sail.  

Guests have a choice of 125 appointed suites, with luxury in-room amenities, including bath amenities by La Labo, double rain showers, terrace whirlpools, custom-stocked wine fridges and yoga mats. 

www.impressionbysecrets.com