The new campaign strives to inspire agents with confidence to sell, despite the uncertainty around the travel landscape.
The Advantage Travel Partnership has launched a new campaign, 'Hello Suitcase', to support the trade and inspire confidence to get booking once again.
Reassuring agents that the travel landscape is on the up again, Advantage will launch an asset toolkit to boost member and client confidence, with multimedia content designed for social media and animated graphics.
A number of promotional offers will also be included in the toolkit, available through Advantage's 'Hot Offers' Facebook page, with a range of 2021 departure dates to encourage clients to book now.
Alongside the toolkit, Advantage's Business Development team will host a series of webinars to instill confidence in agents, discussing the customer journey, testing deals, and sales and marketing tips and tricks.
David Forder, head of marketing at Advantage Travel Partnership, commented, ?Our new ?Hello Suitcase? campaign and expansive toolkit is focused on showing agents and their customers that travel is back on the agenda. We hope that the range of resources that we have created will help to convey that message and support our members through this recovery phase.
?The feedback we?ve had from those who have traveled overseas have said that the once the process has been undertaken, it is much more straightforward than it may initially seem and we want people to be reacquainted with their suitcase again, pack for their holiday and get back to enjoying travel once again."
