The organisation has elected The PC Agency and Black Diamond as its UK PR representatives ahead of a post-pandemic revival.
Grenada Tourism Authority (GTA) has reinforced commitment to the repositioning of Grenada as a tourism hotspot, investing in UK market growth with the appointment of two award-winning agencies, The PC Agency and Black Diamond.
The two agencies will work closely with CEO-designate Petra Roach, who will take the helm at GTA from July 1, 2021.
Barry Collymore, chairman of Grenada Tourism Authority, said: ?We are committed to working with the best in the business to ensure that our tourism industry emerges stronger than ever. We have a passionate and dynamic new CEO who will be taking us forward and we are delighted to now welcome these best-in-class agencies.?
Grenada currently has zero active Covid-19 cases, and has had just 161 cases since the pandemic began.
The 'Spice Isle' is known for its 40 white-sand beaches, including Grand Anse, 15 waterfalls, five chocolate factories, three rum distilleries and more 30 unique dive sites.
Paul Charles, CEO of The PC Agency, said ?We are truly honoured to represent a destination that not only has such stunning natural beauty but whose mandate resonates with our own agency ethos. As we work towards the rebirth of Grenada?s tourism sector from summer 2021 onwards we will be showcasing to UK travellers the true, authentic Caribbean travel experience Grenada offers.?
Jim Odoire, company director at Black Diamond, said: ?Black Diamond is proud to have been selected by Grenada Tourism Authority as its marketing agency in the UK & Ireland. As we emerge from the pandemic, no other destination is better placed to safely welcome back British visitors and we look forward to promoting Grenada's proposition to the travel trade and to inspiring consumers to make Grenada their next travel destination.?
Both British Airways and Virgin Atlantic fly to Grenada from the UK, with regular services via Miami and New York.
