The destination association will be operating under a new name, Visit Greater Palm Springs, and with a new logo.
"The Greater Palm Springs region continues to evolve," said Scott White, president & CEO for Visit Greater Palm Springs.
Designed to better reflect the organisation's longer-term vision of showcasing their nine cities as top leisure and meetings destinations and growing their tourism economy.
?The name ?Visit Greater Palm Springs? is direct and easy to understand, represents a call to action, reinforces the organisation's marketing efforts, is more industry- familiar with meeting planners, and reduces confusion about the organisation?s purpose for potential visitors seeking information,? concluded White.
As the Coachella Valley emerges from the pandemic's impact, the organisation is aiming to support the local economy while providing an enhanced visitor experience.
