Gold Medal is launching ten new-look brochures for 2020.
They will be familiar to agents, with the range featuring four for North America (USA; Canada; Florida; Caribbean & Mexico), plus The Far East; Thailand; Dubai & Arabia; Africa; Indian Ocean & India; and Australia, New Zealand & South Pacific. The cover of each includes illustrations of regional highlights hand-drawn by Gold Medal staff.
The programmes ? being unveiled in advance of a major peak selling period promotional campaign ? feature the addition of 246 new properties, 41 new day tours or experiences and 20 new destinations. Many of the additions are new properties that have opened recently.
Nick Hughes, sales director Gold Medal and Travel 2, said: ?We know that every year our agent partners are keen to get their hands on the new Gold Medal brochures and this year is no exception.
?Print products provide a valuable resource and selling tool in stores, and this year will be a great gateway into our enhanced Gold Medal website, with new functionality and features including filtering search results, new product maps and the ability to email or print bespoke quotes with the agents? call to action.? ?What really shines through is the incredible versatility that Gold Medal offers. We have holiday content for all budgets, can cater for growing trends such as multigenerational travel and celebrations, and have a huge variety of activity, sightseeing and cultural experiences for holidaymakers who increasingly want to get beneath the skin of their chosen destination.?
The operator is supporting the brochure launches with an exclusive campaign, which will offer agents rare access to a high-profile music event.
The ten new brochures will be sent to agents alongside launch packs featuring the brochure guide, window posters, notepads, 2020 calendars and pens.
They can also be ordered via TradeGate or viewed online at www.goldmedal.co.uk.
