Gold Medal has unveiled its 2022 Peak campaign plans, and there is plenty for agents to get excited about.
Designed to reconnect, re-engage and re-energise, the campaign will run from early December to the end of January 2022, and covers a variety of activities.
The campaign is headlined by The Golden Guest List, which will see 20 places on a special familiarisation trip to Dubai up for grabs. In partnership with flight partner Emirates, the trip will be an opportunity to experience some of Dubai?s newest attractions and the Expo 2020 site, agents can secure a place in a number of ways, including booking Emirates flights with Gold Medal, applying for a place of being a lucky wildcard.
Alongside The Golden Guest List, Gold Medal will be repeating its Countdown to Christmas incentive, with agents able to win a variety of exciting daily spot prizes. Between December 9-24, agents need to correctly answer a question set on Gold Medal?s Facebook page at 10am each weekday in a special video presented by one of its trade partnership managers, using the comments section beneath. Entries will be closed at around 4pm that day, and the winner will be announced.
Prizes available include gift hampers, vouchers, pamper sets and some festive tipples. On the final day, the ?showstopper? prize will be the very first place on The Golden Guest List, with the winner securing a place on the Fam trip to Dubai.
To help give agents a Peaks Pick Me Up, there will be a daily prize draw to reward agents for any booking they make across any of the Gold Medal brands (Gold Medal, Pure Luxury, Cruise Plus and Incredible Journeys). A winner will be picked at random each day from all bookings made during the period January 4 for six weeks.
The agent will be rewarded with a gift to the value of ?50 to give a boost during the busy time. A range of social media and physical materials to assist their marketing, from digital assets to posters, magazines and e-shots will be available. Gold Medal?s trade partnership managers will also be on the road dropping into agencies bearing merchandise and treats and providing help, and are already engaging with key partners to provide a business update and a preview of the Peaks plan.
Mini-campaigns for Pure Luxury and Cruise Plus are also planned and the details will be released soon.
For more information, contact Phil Bloomfield at phil.bloomfield@dnata.com
