The partnership will spotlight the destinations cruising options and brand awareness.
The Gibraltar Tourist Board has joined forces with Cruise Lines International Association (CLIA) UK & Ireland to enhance the destination's brand awareness among CLIA's community of cruise lines and agents.
As part of the partnership, the Gibraltar Tourist Board will sponsor CLIA's upcoming conference in Southampton at the end of May 2022.
Andy Harmer, CLIA UK & Ireland managing director, said: ?We?re thrilled to welcome the Gibraltar Tourist Board to the CLIA family. Gibraltar is a firm favourite with cruisers and we?re delighted to see ships once again calling at this unique destination.
Minister for Business, Tourism & The Port, The Hon. Vijay Daryanani said: ?There is no doubt that the cruise sector is extremely important to the Gibraltar economy. As we ramp up our marketing drive, the Government is committed to pushing our brand in the right circles to increase calls to our port. I am constantly asked by our businesses and stakeholders on the work we are doing to achieve this. I look forward to working with CLIA in fulfilling our goal to make Gibraltar the port of choice in the Mediterranean.?
