In celebration of World Tourism Day, the operator has vowed to plant a tree in every travellers name for each day theyre on a G Adventures trip.
The initiative is already planting seeds across the world, with the scheme backdated for every day a traveller has joined a G Adventures itinerary since January 1st, 2023.
Agents will be able to contribute beyond their guests' trips by purchasing trees in a region of their choice whenever they or their guests travel through their G Adventures account.
G Adventures estimates the initiative will plant one and a half million trees annually, in partnership with Planeterra and Reforest.
Bruce Poon Tip, founder of G Adventures, explained: "As the pioneers of community tourism, supporting local communities is at the core of our DNA. With the increasing urgency to help our planet, I’m thrilled to be announcing our Trees for Days initiative in partnership with Planeterra and Reforest.
"Our non-profit partner, Planeterra has been instrumental in sourcing the community based tree planting projects, and Reforest - which we invested in last year - is providing the technology platform."
“Our travellers care about making a difference when they travel - and they do that simply by booking a tour with G Adventures. Together, we will address how community tourism can play an important role in helping the planet heal, while uplifting local communities, through reforestation and positive local impact."
