The event saw meetings with DCT Abu Dhabi delegates and key industry figures over three days.
The Department of Culture and Tourism ? Abu Dhabi (DCT Abu Dhabi) hosted the UK?s first-ever ?Abu Dhabi Showcase? event at Coworth Park, Ascot last month, with the inaugural event seeing more than 21 Abu Dhabi representatives and stakeholders meet and engage with 41 UK travel trade audiences via trade workshops, networking sessions, media presentations and interviews.
The UK is consistently one of the top overseas markets for the emirate, and the Abu Dhabi Showcase event aims to build awareness of leisure travel in Abu Dhabi on both the trade and consumer.
Husain AlHashmi, regional section head ? Europe Travel Trade and Market Development at DCT Abu Dhabi, said: ?We were thrilled to host our valued UK travel trade partners at this special event which helped bring our incredible destination to life. This was the first event of its kind that the Department of Culture and Tourism ? Abu Dhabi has organised in the UK, demonstrating the destination?s dedication to the market and the importance of the UK travel industry to Abu Dhabi?s international tourism strategy. We enjoyed strengthening key relationships, whilst sharing the very best of Abu Dhabi?s rich history, cultural excellence, and exceptional destination offerings with potential travellers.?
