Visitation to the 333 islands comprising Fiji exceeded 820,000 from January to October 2024, up 6.5% against the same period in 2023 and exceeding pre-pandemic levels
Notably, the UK's contribution to those numbers is up 16% this year, with September 2024 alone up 60% against September 2023.
A new Fiji Airways flight from Dallas is set to launch on December 10th, 2024, connecting seamlessly with UK connections and other international hubs including LA and Tokyo.
Brent Hill, Tourism Fiji's CEO, described 2024 as "a landmark year for Fiji," continuing, "Our success reflects more than just breathtaking beaches—it’s about the authentic Fijian experiences and connections travellers have here.
"The future of tourism in Fiji is bright, with exciting new developments and global recognition for our hospitality. We're proud to share the warmth and magic of Fiji with more visitors than ever before, as we continue to grow sustainably and authentically."
Agents can chip in with the islands' success by completing the Matai Specialist training programme at www.specialist.fiji.travel.