The promotional push hopes to contribute to the destinations aim to welcome six million visitors by 2030.
Qatar Tourism's new multi-media campaign marks the destination body's largest ever international marketing campaign.
Featuring nine unique characters to introduce travellers to the destination, the campaign will roll out across 15 international markets.
Under the tagline 'Experience a World Beyond', the campaign will offer insight into the authentic experiences available in Qatar.
The body has also launched a new website, which is supported by a personalised 'Travel Companion' mobile app.
Along with the new campaign, Qatar Tourism's agent training programme, TAWASH, has been refreshed with a new interface design and modules, helping agents become certified Qatar Experts and Qatar Specialists.
Chief operating officer of Qatar Tourism, Berthold Trenkel, said: "Our aim is to promote Qatar?s new value proposition to tour operators, online travel agencies and consumers. We welcome international travellers to the country to experience Qatar's rich cultural heritage, unique hotels and resorts, incredible outdoor activities, beaches and multi-cultural culinary scene. In Qatar, visitors will truly Experience a World Beyond.?
