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Exodus Travels gears up for 50th anniversary with brand refresh

A new name and logo puts adventure front and center, with Exodus Adventure Travels kicking the brand into the next 50 years and beyond. 

With next year marking the operator's 50th anniversary, Exodus Adventure Travels will continue on the adventurous path and focus on improving life through travel.

Sam Seward, Exodus Adventure Travels' managing director, said of the rebrand: "We’re very proud to be celebrating 50 years of Exodus Adventure Travels in 2024 and have decided to take the opportunity to update our logo and creative. We think our new look gives a nod back to our routes exploring overland while also capturing that we are a modern, responsible and forward-thinking tour operator.

"We know that our customers feel a really strong sense of connection with our 50-year journey, with many travelling multiple times each year. We want to recognise that connection and we’re excited to be celebrating this milestone with all of them next year!"

50 special departures across a range of its top tours will take place next year in celebration of the 50th anniversary, inviting guests to join in the celebrations. 

www.exodus.co.uk