For the next two weeks the London Underground will receive an Antigua makeover curtesy of the new partnership between Elite Island Resorts and Transport for London
The campaign, in partnership with the Antigua and Barbuda Tourism Authority, will feature platform edge digital displays as well as escalator ribbons at Liverpool Street and Bond Street stations. The adverts will shine the spotlight on ‘Antigua’s Most Romantic Resort’, the Galley Bay Resort & Spa which was recently accepted into luxury network Virtuoso.
The digital ads highlight the adults-only beachfront villas and white sandy beaches, encouraging commuters to trade in the Elizabeth Line for Elite Resorts. The campaign has a projected reach of 2.4 million people over the two-week period, with a maximum exposure to commuters, international travellers and luxury shoppers.
Paula Whitehead, managing director Europe at Elite Island Resorts, said, “This campaign brings a glimpse of Antigua’s breathtaking beauty into everyday commutes. Galley Bay Resort & Spa epitomises barefoot luxury, and we’re excited to inspire travellers to swap city stress for Caribbean serenity and encourage them to plan their next romantic escape.”
The advertisements include QR codes that link directly to booking information and the latest offers.
