Suppliers, travel agent partners and consortia members of dnata Travel Group?s B2B brands, Gold Medal and Travel 2, and The Global Travel Group, have been notified that sister companies Gold Medal and Travel 2 are considering a merger of brandings and operative functions, over the next 45 days, with a set of proposals underway
The proposed single brand identity will be called Gold Medal, and will retain sub-brands Pure Luxury, Cruise Plus and Incredible Journeys.
Meanwhile, dnata Travel Group is planning to downsize the organisation. The proposal of the merger between Travel 2 and Gold Medal group, if accepted, will result in the centralisation of all operational, marketing and management functions, which operated out of the Leyland office and a reduction of staff across dnata Travel Group. Travel 2?s Glasgow office will close down under these plans.
Lisa McAuley, managing director of dnata Travel Group explains ?We believe that the proposed consolidation of Travel 2 with Gold Medal, and Simply Luxury to Pure Luxury, and the retention of the Cruise Plus and Incredible Journeys sub-brands, will create a number of exciting opportunities for us and our travel agent partners, while reducing costs and complexity.
?It will come to mean, that we retain our market position as leaders, while being more agile and focused on what we do best. The proposal will be given due consideration over the coming weeks, and I want to reassure our travel agent and industry partners that our commitment to the trade will remain a cornerstone of the brands, and the award-winning service for which we are renowned, will stay at the forefront of our future plans,? she adds.
dnata Travel Group CEO, John Bevan says: ?The need for us to improve the efficiency of our organisation, create and build on synergies, simplify processes and reduce duplications has been evident to us for some time, and was the subject of a review we started late last year. It is now critical that we right size our organisation and make ourselves stronger and more focused in the delivery of exceptional travel products and services to consumers and trade partners alike.?
Travel 2 and Gold Medal became sisters under the ownership of dnata in 2014. Since then, there have been a number of shared services, representing both brands and a close working relationship between the two companies.
