Provincial marketing organisation for destination of Qu?bec, Canada unveils new brand, saying ?Bonjour? to Bonjour Qu?bec.
Unveiled on June 21 by the minister of tourism Caroline Proulx, Bonjour Qu?bec is the new brand for the tourism industry of Qu?bec. It is a powerful and deliberate reminder that the Qu?bec holiday experience relies on encounters with welcoming Qu?becers.
The Bonjour Qu?bec brand invokes francophone culture and warm hospitality that has established Qu?bec as a unique and world-class tourism destination.
As everyone paused over the last few months, Qu?bec is looking to the future when it will be able to welcome visitors again. However, with a simple gesture, by saying hello: bonjour, everyone gets connected.
When the time is right, they are eager to invite visitors to experience Qu?bec?s wide-open spaces, spectacular landscapes and wonderful people. Soon, saying bonjour Qu?bec will allow travellers to journey beyond their daily lives and expectations to build memories that they will want to relive over and over again.
Image Credit: Jack Heddon/ Flickr
