Destination Canada partners with Spotify to boost tourism

Destination Canada and Spotify are launching a new campaign to get Brits excited about all what the country has to offer.

Starting today, listeners across the UK, France and Germany can learn more about Canada on Spotify as a way to get inspired to visit the country.  The campaign  will run to the end of the year, with some content remaining evergreen post campaign.

The digital experience invites users to choose how they want to discover Canada with two options. The “Turn It Up” option matches users to a bustling Canadian city, while the “Take A Breath” option pairs users with the beautiful landscapes and wilderness of Canada.

The microsite can be accessed here.