The British Columbia Effect ? Find Yourself eyes international travellers looking to get in touch with the regions landscapes.
As travel resumes around the world, and Canada continues to welcome guests after reopening its borders, Destination?British Columbia is vying for international visitors with the launch of ?The British Columbia Effect ? Find Yourself?.
The extensive CA$6.7m marketing campaign is designed to encourage travel to British?Columbia in 2022 and 2023 from key international markets, including the UK.
Leveraging the global brand platform, The BC?Effect, the campaign aims to inspire travellers to gain a different perspective and find themselves within British?Columbia.
Capitalising on the trend for natural escapes, the destination body is spotlighting its authentic and immersive experiences across British Columbia?s landscapes.
Lisa Cooper, Destination BC?s UK travel trade director, said: ?The campaign will share the authentic values and transformative powers of BC?s nature with visitors, creating an emotional connection with the province. We are looking forward to working with our travel agent partners to turn that into memorable, meaningful holiday experiences.?
