The Department of Culture and Tourism, Abu Dhabi (DCT Abu Dhabi) has launched the Abu Dhabi Specialist Programme.
It is an e-learning platform designed to educate travel trade industry professionals with destination-related information about the emirate through a series of online courses. The first phase went live on May 4 in the UK, Ireland, USA, Canada, Australia, New Zealand and India. The programme will be rolled out across 17 markets in three phases with several languages.
Designed specifically for industry partners like tour operators, travel agents and wholesalers, this will equip travel trade professionals with accurate and relevant information about Abu Dhabi, supporting and encouraging them to promote the destination to consumers within their markets.
The initiative comes as part of DCT Abu Dhabi?s response to the COVID-19 crisis, which brought all face-to-face workshops and other forms of physical training to a halt. The new training and education programme aims to reach a wider audience of travel trade agents worldwide. DCT Abu Dhabi has already conducted a series of virtual workshops and meetings since the coronavirus situation unfolded.
HE Saood Al Hosani, acting undersecretary, DCT Abu Dhabi said: ?This is a significant step forward and we will be able to reach a larger number of travel trade agents across the globe. This training and education platform ensures that all participating industry partners have easy and quick access to the latest content on Abu Dhabi, thus making the destination promotion aspect of their job much easier.?
The courses covered in the programme cover information related to key attractions in Abu Dhabi, local events, accommodation options and much more. Additionally, it includes a rewards section featuring incentive programmes, exclusively available for ?Abu Dhabi Specialists? ? travel trade agents who graduate from the main programme.
