At ANTORs Meet the Media event, Czech Tourism highlighed whats in store for the country this year and announced plans for a new training course for travel agents.
The Czech Republic is trying to draw tourists' focus from the bustling capital to the alternative cities and regional areas of the country.
Celebrating their small cities and off-the-beaten path areas, Czech Tourism spotlighted the dynamic city of Brno: South Moravia's modern metropolis, and gateway to a buzzing cultural and culinary scene. Boasting breathtaking views of ornate traditional churches from the surrounding hills and the Old Town Hall Observation Centre, the city is a shining example of what hidden rural Europe has to offer.
Katarina Hobbs, director of Czech Tourism UK & Ireland, explained: "We will be focusing more on the less-travelled regions, introducing and raising awareness of the Czech Republic's hidden gems, and reminding tourists how easy it is to get to these off-the-beaten-track places. Travel agents will be made aware of how easy it is for their clients to book train services and buses as we hope to showcase what the country has to offer beyond its capital."
Keeping healthy and well is a focus of the new campaign, with post-Covid packages to rural retreats, including Spa Triangle in West Bohemia and other wellness-focused destinations grow in popularity. This includes active holidays focused on hiking, walking, and cycling.
The tourism board is currently creating its own training course for agents, VIP Czech Training, which is due to be launched in September of this year.
