River Cruise Challenge

CLIA launches trade river cruise programme

Cruise Lines International Association (CLIA) has launched a four-week programme that aims to enhance agents’ river cruise knowledge and expertise.  

The ‘River Cruise Challenge’ has been rolled out by CLIA’s River Cruise Working Group as the trade gears up for the crucial Wave period, and is intended to boost product and destination knowledge.

To complete the programme, agents are encouraged to: 

- Access CLIA’s river-specific learning tools, such as a ‘New-to-River Cruise Guide’, and two online training modules, all available via the CLIA website. Agents can also view related videos and past webinars, and subscribe to the CLIA ‘RiverView Podcast’ via the site 

- Engage with the help and training on offer from river cruise operators, by using the agent resources on the CLIA website to establish key training and support contacts 

- Become members of both the CLIA Europe and CLIA travel agent Facebook pages, to keep updated with the latest river cruise news and insight 

A raft of optional river cruise events, initiatives and tools are additionally on offer from CLIA to the trade.These include the more in-depth CLIA RiverView online training module; the 10th anniversary RiverView Conference in Budapest, which takes place in March and is open for registration now; and the main CLIA Conference, scheduled for May.

Further river cruise 2022 activities, including CLIA’s first River Cruise Residential, will be announced shortly. 


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