VIVA Cruises has been confirmed as the latest River Cruise Operator of CLIA in Europe.
Cruise Line International Association's partnership with VIVA will enhance the cruise line's brand awareness across the industry, bridging the gap between it and CLIA's community of agents, partners, and fellow cruise lines.
Since launching in 2018, VIVA now boasts an eight-ship fleet, including two of its own ships VIVA ONE and VIVA TWO, with VIVA ENJOY penned for launch in September 2024.
VIVA Cruises will feature heavily in CLIA's focused events, online resources, and webinars.
Andy Harmer, CLIA UK & Ireland director, said: "We’re thrilled to welcome VIVA Cruises to CLIA, and look forward to supporting them as they develop relationships with the trade across Europe. River cruise’s popularity continues to grow apace, so this is the perfect time for VIVA Cruises to further support agent know-how of their brand."
Andrea Kruse, COO of VIVA Cruises, said: "There is no better time to join CLIA than now, when VIVA Cruises is celebrating its fifth anniversary. VIVA Cruises has a truly differentiated product for the European traveller, offering pleasant all-inclusive cruises to some of Europe’s most popular destinations – with a laid-back atmosphere and high-quality food and wine.
"Our main objective for the coming months is focused on the trade: we want more tour operators to feature and sell our products to consumers; so joining CLIA was a natural step for us."
