Francine Sheridan, now regional VP of Europe and the Middle East, joined the Los Angeles Tourism team in 1999 to launch the London office.
Originally established to support the UK and Ireland trade, the office's remit now covers Europe and the Middle East in its entirety.
Celebrating the anniversary, Francine said: "I am proud of all we have achieved in the last 25 years, growing visitor numbers, length of stay and direct air service from the UK and Ireland to Los Angeles. On behalf of the team, I want to thank all our travel trade, media and industry partners for their enduring support. We truly could not do it without them."
Francine has been a staple of the London office since its establishment in 1999; she's now joined by Hayley French, director, Travel Trade; Lisa Preece, manager, European Communications; and the office's newest addition, joining this month, Nadine Agius, co-ordinator, Administration & Marketing.
Kathy Smits, Senior Vice President, Global Tourism Development at Los Angeles Tourism, added to the celebrations: "Congratulations to the London office on their 25th anniversary. Los Angeles Tourism has consistently supported our international markets, choosing to employ in-house teams in our key markets, and the local expertise of our regional offices hugely benefits our strategic planning."
