Celestyal recruits UK BDM to "better serve agents"

The cruise lines confirmation of Danielle Radford as its new BDM for the UK came with a trade promise from Janet Parton, the cruise lines VP of business development for the UK, Europe and Australia.

Danielle will advance Celestyal's relationships with travel agent partners across the UK, reporting to country manager Jo Reid.

Previously spending six years as BDM at Globus and four years at Red Sea Holidays, Danielle said she was "delighted to be joining the Celestyal team... to bring Celestyal's incredible sailings to life for our agent partners."

Janet Parton, the wider VP of business development, said Danielle's "wealth of experience and long-established relationships with trade partners" made her a fitting candidate, before emphasising that the cruise line "know[s] how important the trade is to our success and we have committed to investing in the UK. We are excited to bring in even more talent as we proceed throughout 2024."