Celebrity Cruises? newest ship, Celebrity Edge, arrived into Southampton earlier this week, with more than 900 trade partners invited onboard to experience its innovative features first-hand, and to learn more about its new selling tools too.
To highlight the many new features ? which include suites with open-air plunge pools and 270-degree views, an outdoor Rooftop Garden, a ?Magic Carpet? suspended from the side of the ship and the three-deck dining and entertainment space Eden ? the cruise line has launched a new Edge-Class brochure designed to showcase the luxury offering of Edge and Apex and to assist agents in differentiating between Edge, Solstice and Millennium class. The brochure features comprehensive details of the ship?s accommodation, dining, and onboard highlights.
Moreover, a new immersive microsite dedicated to Celebrity Edge has been launched with images and videos of the new vessel, alongside a new Messenger Chatbot learning tool and augmented reality app.
Claire Stirrup, the cruise line?s UK director of sales, said: ?We are really excited to be able to offer so many UK agents the chance to see Celebrity Edge for the first time. The ship is on its way to Europe for her first summer season delivering a spectacular choice of western Mediterranean itineraries and we couldn?t let the opportunity pass to showcase the game-changing Celebrity Edge to our valued UK and Ireland travel partners. We really want to spread the word as wide as possible about how Celebrity Cruises is raising the bar in terms of luxury. The next ship in this class, Celebrity Apex, will be based out of Southampton when she joins the fleet next year so it is vital agents are up to speed with the many new features.?
The two-day taster sailing is part of a concerted campaign by Celebrity Cruises aimed at raising awareness of the reimagined guest experience that Celebrity Edge delivers, and which will be rolled out across the entire fleet in the months and years to come.
For those agents who were unable to go, the microsite can provide an overview of Celebrity Edge and work as a useful resource and sales tool, in addition to Celebrity Central agent hub.
Go to www.celebritycruises.co.uk/explore-edge to check it out.
