Carrier has unveiled its January marketing campaign - DISCOVER YOU.
The concept this year is focused around the changing desires of luxury travellers, who are no longer asking the question of where they should go, but rather who they can become. DISCOVER YOU showcases a curated edit of luxury holidays and experiences that transcend just the destination. The experiences have been carefully curated and fall under ten key travelling personalities including ? The Escapist, The Self-Improver, The Adventurer, The Gourmet Globetrotter, The Pioneer and The Conservationist.
The Escapist seeks out holidays to far-flung destinations looking for peace and tranquillity, an opportunity to disconnect from the daily grind.
The Gourmet Globetrotters are foodies who want their holidays to incorporate everything from mouth-watering gastronomy and Michelin-starred restaurants to authentic local cuisine and farm-to-table fare.
From safari adventures or cross-country skiing, to enjoying action-packed activities such as mountain biking and white water rafting, The Adventurer thrives on out-of-the-ordinary experiences.
Carrier?s annual peaks campaign will once again support travel agents with a multi-faceted approach. Acknowledging that the majority of travel agents do not have a large budget to put towards marketing, DISCOVER YOU has been over-branded for 30 key travel agent partners, allowing them to promote their business and market directly to their own client database.
This is further supported with the production of dedicated social media assets and video content for agents? use and window displays. The tour operator's trade team will also be out on the road throughout January and February, meeting with agents, offering support and delivering ?Gourmet Globetrotter? goody bags. Operating hours have also been extended until February 2 to support partners during the busiest trading period, with phone lines open from 9am until 9pm Monday ? Friday, and 9am until 3pm on Saturday.
Head of Marketing, Natasha Towey, said: ?I?m thrilled to share details of our annual peaks marketing campaign which, this year, reflects the evolving luxury travel landscape. DISCOVER YOU is a result of in-depth research we have carried out over the past year which has demonstrated how luxury travellers don?t just want to discover the world, they want to discover themselves. The campaign is broken down into ten distinct travelling personalities, each brimming with travelling ideas and inspiration for the year ahead. In line with our ongoing trade-focused strategy at Carrier, this year we have again aimed to assist agents by implementing various initiatives designed to help them navigate through this demanding time of year. From overbranding opportunities and assistance with social media through to extended opening hours and SOS goody bags, we?re excited to work closely alongside agents to kick start their January sales?.
To find out more, please visit www.carrier.co.uk/discover-you
