Breaks with bragging rights are where it?s at, according to new research from car rental brand Budget.
The research shows that for 20-30 year-olds, four out of ten (42%) are looking for a break that offers more than just a tan, actively searching instead for that once-in-a-lifetime experience from their holidays.
Social media plays a key role in how the nation picks its trips ? and not only when it comes to reviews; most 20-30 year-olds (59%) admit to regularly checking out online and social media reviews before deciding on their holiday destination. But more revealing is that we?re a nation of braggers ? with research finding that the majority (56%) of 20-30 year-olds specifically book holidays based on the bragging rights it gives them.
The research also reveals that our love affair with selfies shows no signs of abating ? almost four in ten (38%) of those aged 20-30 are most likely to take selfie shots posing in front of a big crowd or beautiful backdrop while on holiday.
With this in mind, the company looked at a range of events across Europe over the key holiday period, and has revealed its top ten events based on the ?buzz? they generated in the past year. They include Course Ultrarail du Mont Blanc in France; Red Bull 400 in Austria; Salinas Longboard Festival and Descenso del Sella in Spain; Bestival in the UK; Cous Cous Festival in Italy; NK Beach Volleyball Young Professionals in the Netherlands; Cortona Mix Festival in Italy; Leeds Festival in the UK; and PukkelPop in Belgium.
Beyond the top ten, adrenaline sports junkies can check out the Pringles Kite Surf World Cup in Germany and the Fuerteventura Surf Festival in Spain.
Foodies can check out the Great British Food Festival and the Swiss Food Festival, while culture vultures can check out the Pangea Festival in Germany and La Notte della Taranta in Italy.
For further information see http://list.budget.co.uk
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